PARTY AT LESPORTSAC, CELBRATING THE LILY PULITZER COLLABORATION

LeSportsac holds a party in Manhattan to debut and to celebrate their collaboration with Lily Pulitzer.

New York – The Lily Pulitzer store in downtown Manhattan was downright animalistic last night as the store opened its doors to celebrate its long awaited collaboration with Lesportsac. The two iconic brands came together less than a year ago to create a line of bags that are not only chic and functional but are also staged to heighten awareness of The World Wildlife Fund.  With a percentage of the event sales going directly to the organization it was clear that the two brands have elevated Americana to new socially chic heights. Check for more after the jump.

“Hip Hop Hooray”

“Puurrrfect Patch”

“She’s a Piston”

The signature bags, all aptly named to suit the design team’s mission, were front and  center amidst the champagne, rock’n DJ  and throngs of eager patrons. “We’ve  always admired each other,” said Creative  Director D’Arcy Jensen in an exclusive  interview with The Blay Report as she described the effortless pairing of the two iconic brands. “We suit every demographic – we go from $8.00 – $80.00!” she exclaimed. “We’re a global brand. We exist in 20 countries and appeal to luxury consumers, sorority girls and we also  fit in dorm rooms.”

And right she is. From garment bags, weekenders and wallets anyone wanting a piece of this smart duo will never have to go without. The March print dubbed the “Purrfect-Patch” has hit the racks already and was designed with a bright pink and green wildcat print to raise awareness to endangered wild cats, whereas “She’s A Piston,” the butterfly Floral print will splash into stores in April with the same stunning color combination to educate consumers on endangered butterflies in the Everglades. Come May the “Hip Hop Hooray” line will pop into stores across the globe to increase awareness of scarce frogs.

“We like to say that there was nothing difficult about this collaboration,” Jenson continued before dashing off to chat with fashion director Jane Schoenborn, and from the looks of all the eager buyers she couldn’t have been more accurate.

“Lily Pulitzer is a celebration of a colorful life  and we truly do have a little something for  everyone.” And after 35 years of successfully  outfitting fashionistas across the globe its clear to see that unions like this will bolster the duo’s brands for years to come.

Images and story by Liza Gates