VERSACE TO TAKE ON THE TECH WORLD

Need a new cell phone? Are you a fan of Versace? Then this news is for you.

World Wide Web – Italian fashion house Versace joins Prada, Giorgio Armani, and Dolce & Gabbana in making the technology world more stylish by launching designer cell phones. Versace will give a sneak preview of their cell phone during the Paris shows next week but you’ll have to be a VIP client to see it. Womp womp. (But don’t worry because in this technology age images of the phone will most likely pop up online in the near future.) Women’s Wear Daily reports that Versace collaborated with French company ModeLabs Group. The company has worked with fashion houses before, such as making cell phones for Christian Dior (pictured left). “This exciting collaboration is consistent with Versace’s strategy of developing the brand’s strong business potential through a select number of agreements with key international licensing partners,” said Gian Giacomo Ferraris, CEO of Versace. Shoppers will have the option of selecting colors and designer features like leather details for the Versace handsets. This is going to be one sexy cell phone, isn’t it? [Style List/FWD]

Kristina Bustos